Real Madrid is rolling out an eight-episode video series about the La Liga football club on the new Facebook Watch platform. The programme, Hala Madrid, was shot together with GoPro and aims to take audiences behind the scenes with players and coaches at Real.
The first video was posted last, and new episodes, narrated by actor Orlando Bloom, will be distributed on Saturdays starting 9 September.
“We believe this series will not only resonate with these Real Madrid fans, but will also be interesting to the millions of people around the world who consume content on Facebook,” says Rafael de los Santos, global digital director for Real Madrid.
‘Hala Madrid’ is the rallying cry for the club and translates as ‘Go, Madrid’.
In the UK, Premier League club Manchester City recently launched its Cityzens platform to boost engagement between fans and with the club itself. The online destination features a map so that supporters can see each other’s locations, while City will lean on Cityzen data to run targeted activations with customised experiences and rewards.
“Smart data will enable us to truly understand and react to the behaviours of our Cityzens,” says Ferran Soriano, COO of City Football Group. “We will connect and engage with even more supporters than ever before in an authentic and meaningful way.”
For that deeper dive:
Alex Ferguson has not been won over by new video assistant referee (VAR) technology – AOL
Manchester City digs deeper into immersive football with the launch of its CityVR app – brand-e-review
Image: Real Madrid