Open-innovation outfit Publicis Drugstore is partnering with London-based Plexal to promote deeper collaboration between larger enterprises and the start-up community. The two firms say the tie-up will combine insights, creativity and data from Publicis Groupe hubs with Plexal's corporate innovation team to ‘help drive business transformation’.
Out at the Here East hub at the Queen Elizabeth Olympic Park in East London, Plexal says it has been designed on the principles of a ‘mini city’. Features include sociable, civic spaces like the indoor Plexal Park, a high street, an events stage and ‘Monument Square’ that aid collaboration.
Plexal’s core focus is on high-growth areas such AI, cybersecurity, data analytics, the Internet of Things, VR, AR, fintech, fashtech and health technology.
"Our vision for Plexal is fundamentally rooted in creating an environment that allows businesses to collaborate and create new technology solutions,” says Claire Cockerton, CEO of Plexal.