Arsenal in the Lab
Premier League Arsenal has launched an innovation hub for start-ups. The club says the Arsenal Innovation Lab will enable it to work with entrepreneurial firms to explore areas such as improving matchday experience, engaging fans, transforming commercial partners’ offerings and building a tech retail operation for the future. There will also be a wild card opportunity for start-ups to come up with any ideas that help take the club forward.
The 10-week initiative will be run by innovation specialist business incubation outfit L Marks, and successful candidates will be mentored by Arsenal business leaders to test and demonstrate products or services in ‘live fan environments’. There will also be the prospect of attracting investment from the club.
“Most effective commercial partnerships are those which really engage our fans around the world,” says Alex Wicks, head of partnership development at Arsenal. “What new tools or systems can the club use to capture and/or analyse fan data to create better engagement and rights packages for partners?”
Arsenal Innovation Lab applications are open until mid-October, with programme pitch day slated for 21 November. The initiative is scheduled to kick off 15 January.
Football outfits is pushing deeper and deeper into innovation. Stevenage FC recently launched the first-ever mini-bond in English football via the Tifosy fanfunding platform, raising £600,000 in just six weeks. In Spain’s La Liga, Real Madrid has rolled out a new video series, Hala Madrid, about the club on the new Facebook Watch platform.
Image: Arsenal Football Club