Labels OK VK
Once the bane of leading record labels, VKontakte, Russia’s version of Facebook, has rolled out a music streaming service with licences from Universal Music, Sony Music and Warner Music. There’s a freemium, ad-supported version on offer, along with a subscription product that comes in at around $2.60 per month, with the three majors earning around $7 million a year from their Russian dealmaking.
Subs get access to unlimited streaming across desktops and mobile devices, can create and share playlists, access curated music, as well as lean on the service’s recommendation system. VKontakte boasts around 100 million active users.
VK says music has been a part of the social networking platform since it first launched, leading to the creation of tens of thousands of music communities. The company reckons its network has been responsible for breaking Russian artists such as Jah Khalib, Max Korzh and Oxxxymiron internationally.