Nothing average about podcasts

Nothing average about podcasts

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Your average podcast listener is not your average US consumer - around half of podcast listeners make $75,000 a year or more, and a majority have a post-secondary degree There’s also a gender gap with podcast listeners skewing mostly male, though the gap has narrowed from 25% in 2008 to the current 9%, according to a new report from Andreeson Horowitz.

Plus there’s a huge skew when it comes to content. While the median podcast has a mere 124 downloads per episode, the top 1% can boast a hefty 35,000 per episode.

In the US, the top podcast publisher is NPR, just sneaking it ahead of iHeartRadio and way out in front of third-ranked PRX – The New York Times places fifth. Interestingly, while NPR and iHeartRadio have roughly the same number of monthly downloads, NPR manages this this with only 48 shows versus iHeartRadio’s 170.

Furniture by subscription

Furniture by subscription

Time to sub that car