Leaf's flat battery ad

Nissan has been rapped on the knuckles over recharging claims for its Leaf electric car. The Japanese car maker had stated that the vehicle could restock its battery capacity within 60 minutes. The UK Advertising Standards Authority found that recharging could take longer in some circumstances, meaning Nissan’s claims could not been substantiated and may be misleading.

The ASA noted the company’s initial willingness to update the charging time claims to ‘get from 20 to 80% charge in around 60 minutes’ in addition to further clarifications. However, it decided that the ad was still likely to mislead because the claim and accompanying footnote ‘did not clearly convey the degree of variability in the time that may be required to deliver a certain amount of charge’.

The watchdog concluded that the claims had not been substantiated and were likely to mislead.

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