Presto, a shoe

Presto, a shoe

Nike unveils a new retail experience with custom footwear at its Nike By You Studio in New York

Nike unveils a new retail experience with custom footwear at its Nike By You Studio in New York

Nike has unveiled a new ‘retail experience’ at its Nike By You Studio in New York, where it tirns out custom-designed shoes in a little under 90 minutes. Customers get to choose from a series of graphic footwear options, generated from either Nike heritage or on-the-spot concepts, which can then be customised in what the company is calling a mix up of ‘digital design with traditional footwear making’.

The studio produces one-of-a-kind adaptations of the Nike Presto X and there are two versions of the shoe on offer, a traditional Presto, plus a slip-on.

“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” says Mark Smith, vp of innovation special projects at Nike. “We wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less time than ever before.”

For that deeper dive:

Adidas has come up with a shoe with a 3D-printed sole – brand-e

Samsung develops a new smartwatch for the sports marketThe Star

Image: Nike

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