London’s Hailo app has been rebranded MyTaxi. Daimler-owned MyTaxi, the largest cab app operator in Europe, snapped up Hailo last summer to create a network of 100,000 registered drivers across more than 50 cities in nine countries. And the rebrand in the UK capital now brings some od the city’s black cabs fully into the fleet.
Hailo launched back in 2011 and quickly went for growth, expanding into the US and Canada, before withdrawing from both those countries a few years later in the face of aggressive Uber et al to focus on its home turf, as well as on Ireland and Spain. The company racked up £97.5 million in fares last year, which was down over £3 million from the previous year.
MyTaxi maintains it’s nothing like Uber, though. "Unlike some of the other services, we work with the authorities," MyTaxi CEO Andrew Pinnington tells Bloomberg. "Our phrase we use is we’re a constructive disruptor."
Daimler is still in transport expansion mode. In January it acquired Athens-based ride-hailing app provider Taxibeat for some €40 million.