Fortnite games a music hit
Masked DJ Marshmello's recent concert inside hugely popular video game Fortnite racked up an audience of around 10m virtual attendees.
The artist delivered a 10-minute set and slotted his own live audio stream into the mix. Players could also experience the performance in low gravity VR and were able to hover around Marshmello's stage.
On the day after the in-game performance, there was a viewing spike for a number of Marshmello hits. Check This Out saw a massive 24,000% increase in views over the previous day), Chasing Colors was up 22,547% and Everyday increased 12,653%, according to Nielsen Music metrics.
Also, Chasing Colors sales jumped 1,543% and those for Everyday were up 876%.