Flash the face for that concert entry

Flash the face for that concert entry

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Live Nation is looking to deploy facial recognition technology to support access to events. The live entertainment giant has also taken a stake in Blink Identity, the provider of the tech solution it plans to use for its Ticketmaster unit.Announcing the deal, Live Nation said Blink Identity boasted cutting-edge facial technology to enable consumers to associate their digital tickets with their images so that they can simply walk into shows.

“Whether this becomes the solution for everything, or whether this becomes interesting product for a number of clients, is to be determined,” says Live Nation CEO Michael Rapino. “We just think it’s an important part of where we’re moving the Ticketmaster DNA to.”

On the ticket-buying front, Ticketmaster last year introduced an artificial intelligence-based solution, Verified Fan, which looks to distinguish human would-be purchasers and bot buyers.

In February this year, Blink Identity was accepted into the Techstars Music accelerator 2018 cohort, snagging a $100,000 investment in the process. The company will be at the Techstars Los Angeles incubator for 13 weeks to receive mentoring from music, media, tech and venture capital executives. The initiative, which launched in early-2017, has invested over $2.5 million in more than 20 music-tech companies to date.

Image: Blink Identity

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