JPMorgan is partnering with Amazon to give Alexa a financial role on Wall Street. The bank is deploying the voice-activated assistant to help access research, as well as provide bond prices.
The service is being offered to JPMorgan Markets clients who need to sign in and then utter the phrase "Alexa, ask JPMorgan…”
The bank also considering developing voice-based trading services.
JPMorgan is very keen on voice and earlier this year tasked digtal agency VaynerMedia, which specialises in developing voice strategies for clients such as GE and Diageo. The outfit boasts an emerging tech and Internet of Things unit, VaynerSmart.