YouTube TV goes back to ads

YouTube TV goes back to ads

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YouTube has unveiled nine new original programmes. The slate includes a documentary about YouTube sports tricks outfit Dude Perfect, a group that performs sports tricks on YouTube, supernatural drama Impulse and comedy Liza On Demand starring Liza Koshy.

All shows will launch this year and will be free, advertising-supported. That marks a move away from the YouTube Premium subscription model that costs $11.99 a month in the US.

YouTube’s roster of 50 original shows racked up over 2.5bn views in 2018 but it is believed YouTube Premium has not performed as well as the company had hoped. The video streamer recently cancelled a number of series, among them Ryan Hansen Solves Crimes on Television, Do You Want to See a Dead Body and Sideswiped.

“While every other media company is building a paywall, we are headed in the opposite direction,” says YouTube chief business officer Robert Kyncl.

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