Targeting music tech
Warner Music Group has launched an investment fund to support start-ups. The new vehicle, tagged WMG Boost, will invest in early-stage businesses related to the recorded music business.
Warner is promising that WMG Boost will cast its net wide, looking at artificial intelligence, blockchain, virtual reality, mobile gaming and voice.
“This fund enables us to support thoughtful entrepreneurs, learn more about emerging business models, and invest in the creation of more opportunities for artists,” says Ole Obermann, the company’s chief digital officer.
Apple is making a music start-ups play too, having this week acquired music analytics firm Asaii which delivers machine learning curated lists of talent that fits with music labels.