Living live music
Music expresses more about who people are than their hometowns, religions, political beliefs, race, cultures, or social media profiles, according to an international survey conducted by Live Nation.
And music is more than just a form of entertainment, it’s a ‘driver of identity and the ultimate unifier’, says LN’s The Power of Live report.
Two-thirds of global respondents say they are starving for experiences that put them back in touch with real people and raw emotions. And that’s because after a decade of all that posting, pinning, tweeting, snapping, and streaming, people are ‘tapped out’.
When music fans were asked to reflect upon a recent live music experience and rate their level of emotional intensity on a 0-10 scale, more than three-quarters said they felt an eight, nine, or 10.
“That’s 26% more emotionally intense than live sporting events, 27% more intense than streaming music and 31% more intense than playing video games,” says the report.
But digital is still how fans discover, plan for, and relive the show. Ahead of festivals, fans use apps and social platforms to strategise and coordinate with friends – on transportation, accommodations, the best food, the perfect festival looks. Precious memories get snapped, Instagrammed and tweeted.
And it doesn’t end with the encore. “The day I leave the festival is the day I start planning for next year,” one fan says.
Image: Live Nation