An apps dose for health
Healthcare, the most human of services, is seeing new non-human intermediaries in the form of tracking and coaching apps, along with new ways of paying, reckons JWT Intelligence in its The Well Economy: APAC Edition report.
In China, for example, Ping An Good Doctor is shortening waiting times by connecting patients with a national network of thousands of hospitals, clinics and pharmacies through its mobile platform. In Indonesia, ride-hailing app Go-jek is delivering medicine from pharmacies to patients’ homes.
In a survey of 2,500 consumers from five countries – China, Japan, Australia, Thailand and Indonesia – the report found:
• 72% of survey respondents say they live a healthier lifestyle than they did in the past. 80% say they try to stay in shape, and 79% say they pay attention to food labels
• 71% of respondents associate health with mental health, outstripping the 68% that associate health with overall physical condition
Consumers consider stress and anxiety as the top risk factor to becoming ill (73%), followed by an unhealthy lifestyle (alcohol, smoking, diet, etc at 66%)
80% say there is an opportunity for hospitals to be updated to make them nicer to spend time in