Now trees makes clothes
Finnish paper maker Stora Enso is joining the TreeToTextile initiative. The project is a jv between H&M, Ikea and innovator Lars Stigsson to develop new textile fibres in a sustainable, cost-effective way.
Stora Enso is looking to boost TreeToTextile production by setting up a demonstration plant at one of its Nordic plants.
TreeToTextile’s process takes renewable forest raw material and regenerates the cellulose into a fibre. The outfit claims it uses less energy and fewer chemicals than conventional technologies and fibres. Ikea and H&M plan to use the new fibre in their products.
“TreeToTextile is a long-term investment as we strongly believe it will contribute to offering our customers even more sustainably produced products at affordable prices,” says Erik Karlsson, investment manager for sustainable fashion at H&M’s investment arm CO:LAB.