Podcasting: Google, Spotify, Podfund
Google Search has begun indexing podcasts based on their content, not simply their titles. Audiences can listen to podcasts inside Google’s search results as well as save them to consume later. The move should boost the discoverability of podcasts which can often be hard to surface.
Spotify has launched the Soundtrap for Storytellers podcast creation tool. The editing suite offers features such as remote multi-track interviewing, smart transcribing and editing of spoken-word audio, audio production capabilities, SEO optimisation, and podcast publishing to Spotify. Soundtrap for Storytellers costs $14.99 month, or $11.99/month on an annual plan.
Podfund has money to give to podcasting firms. The start-up has raised $2.3m in seed funding and is looking for opportunities to invest in those aiming to build a business around the podcast.
Podfund says it will make a few investment decisions every month and provide between $25,000 and $50,000 of funding based on factors such as company track record, revenues, and use of the finance. The outfit will also help develop a strategy for growing a business and offer mentor matching services.
In return for funding and services, Podfund will take between 7% and 15% of revenue for three to five years, depending on performance
The company has already made a number of investments, including in Malcolm Gladwell’s Pushkin Industries production firm, Jake Brennan’s Double Elvis crime podcast maker, and Erica Mandy’s The Newsworthy daily news service.