Fitbit's fall from grace
Forget apple Watch. China’s Xiaomi sold more smart wearable devices around the world than any other provider in the third quarter of 2018. The company had almost 22% market share thanks to the popularity of its Mi Band 3 fitness tracker, says International Data Corporation.
Fitbit is in decline, though, with its market share down from 13.7% 12 months previously to 10.9%. One year ago, Fitbit was still joint market leader with Xiaomi.