Fitbit's fall from grace

Fitbit's fall from grace

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Forget apple Watch. China’s Xiaomi sold more smart wearable devices around the world than any other provider in the third quarter of 2018. The company had almost 22% market share thanks to the popularity of its Mi Band 3 fitness tracker, says International Data Corporation.

Fitbit is in decline, though, with its market share down from 13.7% 12 months previously to 10.9%. One year ago, Fitbit was still joint market leader with Xiaomi.

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