Barça techs up

Barça techs up

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FC Barcelona has inked a three-year partnership deal with the GSMA mobile association to work on a range of tech initiatives in Barcelona and elsewhere. The La Liga football club says the tie-up with help it to leverage mobile technology to optimise fans’ experience at the Camp Nou and at other stadia.

FC Barcelona and the GSMA will investigate uses of Big Data, the Internet of Things, plus mobile identity and authentication, among others. They point out that Big Data and the IoT can be used to enable sensors track crowd management or air quality at Camp Nou, while mobile ID solutions can provide authentication for users accessing the club’s technological services, as well as validate online transactions.

For the club, the partnership will help build on initiatives such the Barça Innovation Hub, which was introduced in March to focus on areas like medical services and nutrition, sports performance, team sports, technology and social science. The hub works with brands, universities, research centres and start-ups around the world.

Premier League Arsenal recently launched an innovation hub for start-ups to explore areas such as improving matchday experience, engaging fans, transforming commercial partners’ offerings and developing a new tech retail operation.

Barça rival Real Madrid is leveraging Facebook’s new Watch platform right now with an eight-episode video series about the club, Hala Madrid, shot together with GoPro.

Image: FC Barcelona

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