Tech courts German consumers

Facebook and Google are working hard to get German consumers to trust them. Which is why they have embarked on an outdoor advertising offensive in cities to generate more brand love.

Of course, US tech brands are coming up against stricter data protection laws in Germany than they have to deal with in other European markets.

Will this work? Well, the jury’s out on that, says Sabine Stork of Thinktank International Research

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