Start-ups get corporate
Increasing collaboration between corporates and start-ups will see physical shared working spaces becoming commonplace with a rise in ‘tech tourism’ activities such as trips to tech HQs in Silicon Valley. However, more structured start-up collaboration is set to become a necessity for corporates over the next five years, says Unilever Foundry in it's Future of Innovation report.
However, the way forward isn’t going to be easy. Three-quarters of startups say they have difficulties navigating large organisations, with two out of three citing unfamiliarity with the process and bureaucracies of large corporations as a barrier. “The toughest aspect for a start-up is finding the right decision maker,” says one entrepreneur.
Earlier this month, Publicis Drugstore announced a tie-up with Plexal to promote deeper collaboration between larger enterprises and the start-up community at the latter’s hub at Here East in East London.
Image: Unilever Foundry