Billboard has just unveiled the 50 Digital Power Players whom it believes will be guiding the future in music and technology. These top execs have been selected for their ‘data-driven roles’ at companies across every industry sector, including streaming services, record labels, music publishers and social media platforms.
No surprise, then, to see Stefan Blom, Spotify’s chief content officer in the list. "In the past 24 months," he says, "we've had a lot of success communicating to the industry our vision and the role we play in the overall music business ecosystem."
And there’s Lindsey Pearl, head of digital marketing, original content, at Apple Music, whose first first big project was promoting Carpool Karaoke: The Series. "Communicating to a music streaming audience that Apple Music is a place where they can stream premium TV and film content presents new challenges for the service.”
And Paul Sinclair is evp of digital strategy and innovation, at Atlantic Records. He reckons the most important marketing get-together in the company is the weekly streaming meeting, “which allows us to adjust in near real time so that we give each song the best shot that we can”.
For that deeper dive:
The global recorded music industry will be worth more than $40 billion in 2030 due to streaming growth – brand-e
Deezer has integrated Google Home into its streaming platform – Music Week