Apple brand tarnishes
Today's digit is 24 – that’s the number of places Apple has dived in the latest Brand Reputation Rankings from Harris Poll (from fifth to 29th), while another tech giant, in the shape of Google, fared little better in a tumble from eighth to 28th.
However, a very different Silicon Valley tech denizen continued its rise, with Tesla climbing from ninth spot to a heady third. Top ranking, by the way, went to Amazon, set to become the world’s first trillion-dollar company, by all accounts.
Image: Harris Poll