Amazon takes on everything

Amazon takes on everything

Is there’s no end in sight to the rise and rise of Amazon? Because 25 years ago Amazon was a mere online bookseller, while now it’s a retail behemoth worth over $350bn, which is more than Walmart, Target, Best Buy, Nordstrom, Kohl’s, JC Penney, Sears and Macy’s put together, says JWT Intelligence in its Amazon Everything report.

Today Amazon is not only a publisher,a production company, a consumer electronics manufacturer, and a leading cloud services provider, but it is also forecast to sell $28bn in clothing this year (rising to $62bn in 2021) after a slow start in apparel.

Plus the company is rolling out its Shipping with Amazon service to go head to head with logistics giants UPS and FedEx. And in early-2018, Amazon announced it was partnering with JP Morgan Chase and Berkshire Hathaway to create an independent healthcare company for those companies’ employees – while it has also launched its own private label for over-the-counter medicines, a move which takes on CVS and Walmart.

And Amazon has hired Candace Thille of Stanford’s Graduate School of Education to become its first director of learning science and engineering. She will work with the in-house ‘Global Learning Development Team’ to develop workplace learning at Amazon. Thille is known for her work on using cognitive science and big data to determine how students learn with a view to transforming the teaching and learning process.

“As the ‘everything store’ comes closer and closer to reality, Amazon’s multiple, multi-sector forays are providing food for thought—and potential cause for concern—across a wider and wider range of sectors,” the report says. “And it looks as though 2018 may be a pivotal year... watch this space.”

Image: JWT Intelligence

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