Adidas accelerates in Paris

Adidas accelerates in Paris

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Adidas has launched its first global sports accelerator programme at the Station F technology hub in Paris. The sports apparel maker has teamed up with innovation platform Plug and Play and is investing €1mn in the programme.

The Platform A initiative has kicked off with 13 start-ups to develop new products and business models for the sports business. In the mix are US sports network Overtime, Hero, a UK shopping service enabling online users to connect live with shop assistants in physical stores, and France’s Running Car and its digital coach to help runners prevent and treat injuries. Also in the intake are the likes of Blue Bite, SneakerCrypt, Storr, WOM, YEAY, eyecandylab, Radius8, Stuffstr, Vekia, and Neurun.

Station F boasts 30 start-up programmes, with many currently looking for applicants:

Havas Accelerator is recruiting adtech/marketing-tech start-ups

HEC Incubator is looking for education start-ups to join its three-month project

Arts et Métiers has an open call for all hardware start-ups

Entrepreneur First is recruiting for its second cohort in Paris

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