Adele in VR

Adele in VR

Adele invests in music start-up EVR and its MelodyVR virtual reality concert service

Adele invests in music start-up EVR and its MelodyVR virtual reality concert service

Adele has reportedly invested in music start-up EVR Holdings. The company has developed the MelodyVR app to enable allows audiences to watch live performances on virtual reality headsets. EVR already has major deals in place the likes of Warner Music, Universal Music and Sony Music.

EVR says its MelodyVR unit is now able to boast the world’s largest library of VR music content. The company is looking to monetise that content via the free-of-charge MelodyVR app which it is aiming to rollout across all leading VR devices.

MelodyVR is also planning to livestream events in VR to enable an unlimited number of music fans to attend sold-out shows virtually.

The company recently announced a global partnership with Microsoft, making MelodyVR made available to thousands of Windows 10 users. It is now seeking to enter into further agreements with leading VR hardware and smartphone manufacturers such as Facebook, Samsung, Google, HTC and Sony PlayStation.

“Having negotiated groundbreaking, first-of-their-kind VR content creation and distribution agreements, MelodyVR now has the ability to create and exploit content with artists represented by all three of the world’s major record labels, who collectively generated over $11 billion of gross revenue in 2016, and positions our company as the world’s only fully licensed VR music platform,” says Anthony Matchett, EVR CEO.

Further reading:

Samsung and Live Nation are livestreaming Coldplay's tour in virtual reality

Image: EVR

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