Enter Insta books
New York Public Library is putting books out on Instagram. The library’s Insta Novels initiative is slotting digital novels onto the image platform to make some of the world’s literature more accessible to more people.
The entire book is uploaded to Instagram Stories, and the design includes stills and videos leaning on the unique layouts of the original works. Readers rest their thumbs on the screen to hold the page, and lift them to turn the page. The thumb holder also acts as a flip book – a reader can let the book run to see an animation.
The project kicked off on the library’s Instagram account with a newly digitised version of Alice’s Adventures in Wonderland by Lewis Carroll, illustrated by Catalan conceptual designer Magoz. Ad agency Mother said it looked for designers with ‘significant presence’ on Instagram for the programme.
Launches in the pipeline include The Yellow Wallpaper by Charlotte Perkins Gilman (illustrated by Buck) and Kafka’s The Metamorphosis (César Pelizer).
“Instagram unknowingly created the perfect bookshelf for this new kind of online novel. From the way you turn the pages, to where you rest your thumb while reading, the experience is already unmistakably like reading a paperback novel," says Corinna Falusi, chief creative officer, Mother in New York.
Image: Mother New York