Germans go Chinese ride-hailing
BMW, Mercedes and VW are duking it out over ride-hailing services in China. The leading German car makers are all targeting high-end users in Chinese cities.
BMW became the first non-domestic company to snag a ride-hailing licence and has now launched its ReachNow service in Beijing Chengdu, Shenzhou and Shouqi. Half the fleet of 200 BMW 5 Series are plug-in-hybrid vehicles and will join 100 BMW i3 electric vehicles on a BMW platform launched 12 months ago with local outfit EVCARD.
Earlier this year, BMW allied with Chinese manufacturer Great Wall Motor to produce electric Mini vehicles in China via a 50/50 joint venture.
Mercedes has joined forces with VW to roll out a ride-hailing operation in Shanghai. The fleet currently comprises 50 Mercedes Benz E200Ls and can be reserved through VW’s app and WeChat. VW was in talks with Chinese ride-hailing giant Didi to provide 100,000 vehicles in the market.