A mere 34. That’s the maximum target number of imported films into China in 2018. However, the country will likely have let 41 films into the market by year-end, a move which suggests Hollywood isn’t in for any retaliation as part of a US-China trade war.
“They want to create the perception the cinema business is thriving,” Albert Lee, head of the Hong Kong International Film Festival, tells Bloomberg. “Every year there is a goal, and this year it’s RMB60bn. One of the easiest ways to achieve that is to allow some Hollywood films.”