A majority of marketers are worried that the free flow of data between the UK and the EU could be impacted by Brexit. Over half are concerned at such a prospect while just one-quarter remain unworried, according to the DMA’s Data privacy – An industry perspective report.
The possibility of a no-deal Brexit scenario has increased with UK firms likely to be significantly affected by this.
“The challenges of a no-deal Brexit would be very complicated for British businesses, as the disruption to the free flow of data between the UK and EU would be very damaging and costly,” said Chris Combemale, CEO of the DMA.
“Furthermore, marketing service providers offering cloud-based service solutions are already opening data centres in the EU to service their European customers as a part of their contingency planning.”
The report also highlights that 90% of marketers want the UK to retain access to a ‘digital single market’ after Brexit, although this would be unlikely given the government’s rejection of freedom of movement. This figure is up from 78% in the previous edition of the report back in May 2018.