Shazam slo-mo

Shazam slo-mo

Shazam.png

Apple’s proposed $400m acquisition of music ID outfit Shazam may have run into a few difficulties. The EU competition authorities are saying they want to take a look at the deal as the transaction “may have a significant adverse effect on competition in the European Economic Area”.

Brussels says it also believes the European Commission is the best-placed authority to deal with the potential cross-border effects of the transaction.

Should the deal get the green light, Shazam may help boost Apple Music’s subscriber acquisition muscle, while also bringing in a trove of big data.

Image: Shazam

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