Fashioning change

Fashioning change

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Fashion for Good has teamed up with adidas to scale sustainable change in the apparel sector. The innovation and circular fashion outfit says adidas will play a significant role setting its innovation agenda in defining focus areas, helping select new innovators and providing expertise and mentorship to circular apparel start-ups

In return, the sports fashion giant adidas will get preferential access to innovations through Fashion for Good’s network.

Fashion for Good’s global innovation platform boasts the Fashion for Good-Plug and Play Accelerator, a 12-week start-up programme run together with Silicon Valley accelerator Plug and Play, along with a scaling programme, to provide support to circular apparel and footwear innovations that have moved through the proof-of-concept phase.

Last year, adidas trialled in-store technology that enabled customers to walk out with newly knitted, custom sweater within a matter of hours.

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