French graphic designer Sylvain Boyer has launched the EcoBranding initiative to support ecological branding design. The idea is simple enough – all designers need to do is rejig logos so that they use less ink.
“Naturally, one logo isn’t too expensive to print because it doesn’t need much ink but printing a single logo on a billion bottles? That’s huge,” according to Boyer. He adds that EcoBranding designs are not only greener, they’re also more economical.
So, the initiative is offering to revamp existing brand designs to cut costs by between 10% and 40%. After all, “printer ink costs two times as much as Chanel N°5. Limiting the use of ink can save millions”.
The logo on this page, for example, uses one-third less ink.