Spotify is enabling cosmetics sales on its music streaming platform. The move is part of deal the company struck last year with Merchbar to let musicians sell merchandise on their profile pages, with the merchandising outfit teaming up with Maggie Lindemann and celebrity make-up artist Pat McGrath so that fans can get the look of the artist.
“In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification I always want to reach fans where they’re most engaged,” says McGrath enthusiastically. “That’s why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that’s never been done before.”
Lindemann fans can now choose from three shades of Pat McGrath Labs lipstick, selling at $22 a pop. Spotify, by the way, is not taking a cut of cosmetics revenues and sees the Merchbar tie-up as a way to attract more artists to its platform.