Ford is looking to launch an on-demand bus service on a half dozen routes in under-serviced areas of London. The transport lines, operated by the car maker’s Chariot unit, would have regular stops and destinations, with users making bookings via the Chariot app.
Transport for London is holding a public consultation on Ford’s proposals until mid-December, with the company hoping to get 15-seater minibuses up and running on the routes in January next year.
Ford acquired US-based commuter transport start-up Chariot, which operates services San Francisco, New York, Austin and Seattle, in 2016 for around $50 million. In June this year, Ford opened a dedicated smart mobility innovation unit in London to develop transport solutions for Europe.
Earlier this year, Citymapper partnered with taxi app outfit Gett to rolled out a fixed route, BB1 for Black Bus 1, offering shared blackcab-based passenger services between Highbury in North London and Waterloo. Citymapper also operates night bus routes in underserviced areas of the UK capital.