UK retailer Sainsbury's has launched an own-brand record label to release compilation albums on vinyl. The move is part of a deal with Universal Music and with Warner Music's Rhino record company.
The company announced that it was moving into vinyl in March last year and has sold some 120,000 units to date. The first two albums on the Own Label label are Coming Into Los Angeles - A Taste of West Coast, and Hi Fidelity - A Taste of Stereo Sound, all by various artists.
"Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range” says Pete Selby, Sainsbury’s head of music and books.