Beauty of tech

Beauty of tech

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Cosmetics giant L’Oréal is looking to partner with start-ups in Paris to develop innovative beauty products such as smart hairbrushes and skin patches. The company has launched an accelerator programme at the new Station F Hub and is planning to work with up to 20 companies starting in January 2018, providing them with strategic mentoring and operational support.

The company says it is looking for applications for three types of start-ups:

Independent beauty brands with unique product innovations in of cosmetics, focusing on make0up, skincare, haircare and fragrances

Technology start-ups with capabilities in augmented reality, virtual reality, artificial intelligence, machine learning and social commerce

Early-stage companies working on digital beauty services, including devices, diagnostic tools, product personalisation and customisation, as well as service platforms.

“Our partnership with Station F is strategic to help us connect, collaborate and support the rising generation of beauty entrepreneurs,” says Lubomira Rochet, chief digital officer, L’Oréal.

Station F, the world’s largest tech start-up campus, opened in the early-summer, with 3,000 entrepreneurs taking part in the location’s 26 programmes. The launch of Station F along with President Macron’s pledge of €10 billion to lure foreign investment and talent to France may present a strong challenge to London’s pre-eminent tech position in Europe.

Image: Station F

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