Cars for road safety

Alphabet-owned self-driving car outfit Waymo has joined forces with Mothers Against Drunk Driving, the National Safety Council, and the Federation for Blind Children for its US advertising campaign Let’s Talk Self-Driving. According to the messaging, such vehicles could help eliminate a majority of alcohol-related road deaths and give the blind more access to personal transportation.

Waymo maintains that there is a great deal of enthusiasm and curiosity, as well as confusion, surrounding self-driving cars and says it believes “technology can help address some of the biggest safety challenges on our roads today”.

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