War on bots
Ticketing giant Ticketmaster is taking on the bots and is suing US-based Prestige Entertainment. It alleges that the firm deployed software to illegally scoop up around 40% of the available seats for Hamilton in New York and most of the tickets Ticketmaster had for the Mayweather-Pacquiao fight in Las Vegas two years ago.
Ticketmaster says "the use of bots, which can access a website or mobile app and complete tasks far more quickly than human users, deprives legitimate consumers the opportunity to purchase tickets through Ticketmaster.”
Earlier this year, Prestige agreed to fund the bulk of a $4.2 million settlement with New York state attorney general and agreed to stop using bots.
Ticketmaster parent Live Nation has rolled out a Facebook Messenger bot to enable social media users to book gig tickets more easily. Audiences can use the bot to pull up events at nearby venues, search for artists, or browse through curated featured events.
As users interact with the bot, it will learn their preferences and start building their concert profile to serve up their events.
Facebookers can share and discuss events with multiple users within the chat. Tickets can be purchased without leaving Messenger.
"Concerts are extremely social experiences, and we're excited to introduce a concert discovery tool that embodies that social spirit," said Lisa Licht, CMO, Live Nation Concerts.
Image: Live Nation