A share of mobility
Half of European don’t consider car ownership to be an essential part of everyday life, while only one-third think owning a car is a key part of home-to-work commuting. And close to two-thirds show a preference for more environmentally friendly forms of transportation than a personal vehicle, according to a survey conducted by ALD Automotive.
Twenty five percent of respondents have already tried out carpooling, with those in France most familiar with the practice – 80% are aware of this option and 29% have already used it. However, Germany is the most developed market, with a third of the population having already opted for carpooling.
Of course, most of the alternative transport solutions have their own mobile app and those for carpooling are used by 16% of Europeans, in a larger way by Spaniards (20%), and less so by French (17%). Also, 11% of Europeans have already adopted car sharing apps.
Those numbers are set to spike. Mercedes-Benz announced earlier this month that it is joining forces with US start-up Via to launch a joint venture ride-sharing shuttle service in London before the year-end.
The German company says its mobility services such as car2go, mytaxi and moovel reach more than 15 million customers worldwide.
Parent firm Daimler recently announced that it had invested in carsharing outfit Turo and is merging its private carsharing brand Croove with the US peer-to-peer firm. With Tuto/Croove, renters can use the app or website to find a private vehicle to suit their requirements and price expectations, and then rent it.
Ford this week announced a tie-up with Lyft to deploy self-driving vehicles on the ridesharing firm company’s network ‘in large numbers’ by 2021. Lyft is offering an open platform for forms to roll out self-driving vehicles on its network, and already boasts alliances with self-driving technology start-up Drive.ai and Alphabet’s Waymo self-driving vehicle unit.
Cities need to up their game on the mobility side too, with The Brookings Institution arguing that Google et al know more about how citizens move around metros than their local government counterparts who build the roads, rails and pavements that facilitate transport.