Music pitch

Music pitch

Midemlab has come up with a score of technology start-ups it believes are set to influence tomorrow’s music sector. Now the 20 Midemlab 2017 finalists will get the opportunity to pitch their business ideas to the Midem audience, along with a jury of potential partners and investors next month.

That’s not much time to hone a compelling story, but they will be able to lean on personalised coaching to prep those pitches from Jon Eades, who heads up Abbey Road Red, the London-based music tech start-up incubation programme.

This year’s Midemlab received 136 submissions from 32 countries, and around one-third of the start-ups were only minted last year. Nine-out-of-10 are seeking funding at the Cannes event.

Start-ups to look out for? On the education front there’s Germany Uberchord which uses AI to teach guitar playing so that users can pick up chords using real-time feedback on fingering, accuracy and timing. Israel-based Yokee has come up with a free iPhone app that lets users sing, record and share karaoke video performances (75 million users and counting). Plus there’s UK online talent discovery outfit Instrumental which is already doing scouting work for Warner Music.

Image: Instrumental

Start-up borough

Start-up borough

Tech reworks

Tech reworks