Brexit's ad drag

Brexit, along with a slowing economy, growing inflation and political uncertainty have all contributed to a sharp drop in advertising spend growth in the UK in 2017, reports Zenith Media.

“We now forecast just 0.9% growth in UK adspend this year, compared to 2.4% growth for the rest of Western Europe, and down from 9.6% growth in UK adspend in 2016,” the agency says. “This drop in UK growth, together with the quadrennial comparison, will drag growth in Western European adspend down from 4.6% in 2016 to 2.0% in 2017.”

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