Square root of food
Brooklyn-based urban farming accelerator programme Square Roots has started delivering its output to offices in the locale and can already boast clients of the calibre of Vice Media and Kickstarter, with co-working outfit WeWork also in the food mix. In addition, Square Roots is busy moving its green produce at farmer's markets across the whole of New York City, and it has ambitious plans to push outside the metro and launch in 20 cities by 2020.
The start-up’s training campus aims to help entrepreneurs grow local, urban produce 365 days a year, with an emphasis on ‘real food’. Square Roots’ modular farms are able to squeeze two acres of traditional farmland into a single shipping container with hydroponics on tap.
“Urban farming will happen because it is being driven by consumer demand,” Tobias Peggs, Squsre Roots CEO, told JWT Intelligence recently. “That consumer demand will catalyse technology improvements – in growing systems, lighting, and data insights, for example – helping to drive down costs and increase the yield of tasty local food.”
Also in the New York area, agritech start-up Bowery has built a vertical farming facility in New Jersey, with machine learning at the heart of its crop care.