Green it

December 9, 2016 in -e.showcase

pantone-greeneryGreenery is the name of Pantone’s 2017 colour of the year. Or 15-0343 if you want to get technical. It’s a fresh and zesty yellow-green shade evoking the first days of spring when nature’s greens ‘revive, restore and renew’, the company says. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy,” notes Leatrice Eiseman, exec director of the Pantone Color Institute.

She adds that Greenery symbolises the reconnection we seek with nature, one another and a larger purpose. Which bring us onto the sharing economy…

Because Pantone has joined forces with Airbnb on a ‘colour collaboration’ for 2017. That means a Greenery experience, with one of the home-rental firm’s listed properties transformed into an immersive environment, we’re told.

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