Twitter can’t seem to find an answer to its subscriber growth problem, but the microblog thinks artificial intelligence could help out here. CEO Jack Dorsey last week said Twitter’s superpower is that it is able break news and get information out faster than anyone else, but he admits that it needs more Kryptonite. Cue AI, which he believes will save its users having to dig through scads of info to find something that really matters to them.
Ailing Twitter is set to get a boost from President Trump’s constant tweeting, putting a rocket under user growth numbers and helping its financials. “Twitter has struggled to become a daily use application, in contrast to Facebook or Snapchat,” says BTIG Research analyst Rich Greenfield “The incessant news flow from the Trump administration playing out on Twitter and the ensuing global reaction pushes Twitter users to be increasingly engaged with the platform.”
Twitter has suspended a number of accounts associated with the US alt-right (aka right-wing extremist/white supremacist) movement backing Donald Trump.
In the murky world of digital advertising, Facebook has decided to come clean and announce errors in its reporting of ad metrics to advertisers. The social network says it has uncovered a number of instances of miscalculating reach on Facebook, including overstating time spent (by up to 8%) by users reading Instant Articles and exaggerating the number of people interacting with brands’ Facebook Pages.
Two-thirds of all Net users live in countries where criticism of the government, military or ruling family are subject to censorship.
The world’s premier football clubs and a number of leading players have teamed up for the launch of new global digital football platform Dugout. The platform will play host to off-the-pitch and behind-the-scenes content created by both clubs and players some 24 hours before it can be viewed elsewhere, with the aim of feeding audience passion for the Beautiful Game. “Football fans are hungry to discover the latest news and content from the game they love,” says Elliot Richardson, Dugout president and co-founder.
Kickstarter crowdsourcing projects have led to the creation of 8,800 new companies and non-profits, and have delivered close to 30,000 full-time jobs. Plus some 280,000 part-time collaborators have pitched in to get those projects up and running, while Kickstarter initiatives have generated over $5.3 billion in direct economic impact for creators and communities, according to research the University of Pennsylvania.
Almost three-quarters of US consumers have tapped into the collaborative and on-demand economy. But… around one-quarter haven’t, and many are utterly unfamiliar with the tools, and even the vocabulary of the new digital economy. For example, while 15% of Americans have used ride-hailing apps like Uber or Lyft, twice as many have even never heard of these apps.