VW car game leads way
Volkswagen China’s Sports Car Challenge branded mobile game series has generated close to 340 qualified sales leads in just 10 weeks. Players in China are able to contact VW about the virtual car they’re driving via the new CRM link in-game where they provide an email address and basic information. VW is then notified through the gaming app’s data analytics.
“The in-game CRM link and support is an innovative progression from the game’s existing brand and dealership links,” says Andreas Stecher, director business development and sales, Deep Silver Fishlabs, which has developed the games, together with mobile brand gaming agency Proelios.
“Across every demographic in China, mobile gaming is massively popular and the CRM support solution is working perfectly,” says Kristien Wendt, Proelios partner and head of client services. “What we found most encouraging was if over 300 confirmed sales leads can be generated in one market in just 10 weeks, imagine the leads and subsequent sales which can be generated by these branded gaming apps worldwide over months, or even years.”