Cars get smarts
By 2020, there will be a 14% rise in ownership of in-vehicle entertainment systems, and a 28% spike in ownership of wearable fitness monitors, along with a 17% uplift in the number of homes equipped with connected surveillance cameras, according to the 2015 Accenture Digital Consumer Survey. However, a huge 83% of consumers say they have difficulty using intelligent devices, with one-fifth of owners of wearable health gear reporting set-up issues, one-fifth saying the devices don’t work properly, and one-quarter finding their kit too complicated.
And what about that big growth area, the connected car? “One of the key drivers for 4G networks is connected transportation, allowing motorists to treat their cars as an extension of their smartphones,” says Marcello Tamietti, connected vehicle lead, Accenture Digital. “This connectivity will enable drivers to share music and messaging services, as well as use apps to communicate with a vehicle remotely. Additionally, we’re going to see an increase in mwallet operations, supporting payments from drivers’ credit cards without the need to leave the vehicle, be it for food or petrol purchases.”