Mobile's development job
One major barrier to mobile usage in developing economies has been the high price of smartphones. But the situation is changing, and quickly, according to BCG. Google launched its Android One phone in India in 2014, retailing at around $100, while another new smartphone rolled out in India by Intex Technologies and Mozilla, sells for just $33. Xioami’s Redmi and Motorola’s Moto G devices are also offering dramatically lower prices for smartphone consumers in India.
“Some 650 million Indians already own mobile devices, making India the second-largest mobile market globally, and the growth in smartphone ownership will pick up as affordability continues to increase,” says the consultancy.
And as mobile infrastructure grows and mobile usage increases in developing markets, consumers get to use new services. The number of Chinese consumers using mobile devices to buy goods spiked 42% to 205 million in 2014. Facebook has 100 million users in Africa, equal to 50% penetration of connected Africans - and 80% of those access the social network on a mobile device. “With much of the continent still using 2G service, Facebook has developed technology that identifies the user’s network speed and adapts ads as needed,” says BCG.