Mobile content slows
US mobile game revenues - including downloads and in-app purchases – will total $3.04 billion this year, up 16.5% on 2014. And mobile games will account for 31% of the US mobile content market in 2015, up from 29.3% last year, according to eMarketer. And this year, in-app revenues for mobile games will total $1.82 billion, or 59.8% of all mobile game revenues, increasing to nearly $2 billion in 2015.
However, mobile content purchases on the whole are starting to slow, which is in line with user growth and consumer habits. US smartphone and tablet ownership is not yet at saturation, but the days of exponential growth are gone.
“Since mobile content is native to the devices, it’s often new mobile users’ first introduction to mcommerce,” said Martin Utreras, senior forecasting analyst at eMarketer. “As the US mobile user base matures, mobile content revenues are taking a smaller share of the overall mcommerce market as consumers become more comfortable buying physical retail items and making more expensive purchases from their devices.”