Crowdfunding in the spotlight
Crowdfunding outfit Kickstarter is launching a new feature in the form of Spotlight, a page for successfully funded initiatives which enables creators to continue communications with funders as their projects develop. They will have complete control over their Spotlight pages, which Kickstarter says will act as ongoing showcases for the ventures.
“With Spotlight, successfully funded projects will turn into living, breathing homepages for their work.” Explains Kickstarter. “We’ve added simple tools that let creators customise the look and feel of the page, share their progress, showcase what they’ve made, add links to where you can experience their work for yourself, and tell their whole story, from concept to reality, all in one place.”